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Digital Marketing
Digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing. These figures are even higher among mobile internet users. 89% of Americans go online at least daily, and 31% are online almost constantly. As a marketer, it’s important to take advantage of the digital world with an online advertising presence, by building a brand, providing a great customer experience that also brings more potential customers and more, with a digital strategy. A digital marketing strategy allows you to leverage different digital channels–such as social media, pay-per-click, search engine optimization, and email marketing–to connect with existing customers and individuals interested in your products or services. As a result, you can build a brand, provide a great customer experience, bring in potential customers, and more.
What is digital marketing?
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
B2B clients tend to have longer decision-making processes,
Relationship-building strategies work better for these clients, whereas B2C customers tend to respond better to short-term offers and messages.
B2B transactions are usually based on logic and evidence
which is what skilled B2B digital marketers present. B2C content is more likely to be emotionally-based, focusing on making the customer feel good about a purchase.
B2B decisions tend to need more than 1 person's input.
The marketing materials that best drive these decisions tend to be shareable and downloadable. B2C customers, on the other hand, favor one-on-one connections with a brand.
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How We Work
We are the top digital marketing company in Delhi NCR offering our clients 360-degree and affordable digital solutions. Since our inception, we have carved a niche as a well-known and reliable company with our ‘out-of-the-box’ approach and immense market experience. We utilize all these elements to help a business transforms into a renowned brand brick-by-brick. With a focused work approach, we help our valuable clients solve even the most complex business problems with great ease.
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Get Free Consultation form our Digital Marketing Experts!
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Are you looking for a full-fledged digital marketing strategy, campaign, or other related solutions for your business? Regardless of your digital marketing needs, our award-winning company will create customised, result-oriented, and industry-specific digital marketing solutions just for you. To get YOUR PERFECT DIGITAL MARKETING SOLUTION, enquire here.
FAQ
Have Doubts? All Your Digital Marketing Questions Are Answered Here
Digital marketing is the type of advertising delivered through search engines, social media platforms, mobile applications, web applications, websites, and other new digital channels. To put it simply, digital marketing is the marketing of services and products that involves electronic devices. It includes various practices such as SEO, SMO, PPC, etc. These digital marketing activities help businesses connect with their target audience at large, generate more leads and therefore revenue.
For modern businesses, digital marketing is the most important element to promote their services and products on a larger scale. There is a simple logic behind it – even if you do not business online, your prospective customers and clients do. Hence, you have to reach out to them irrespective of your industry. With digital marketing practices, you can let them know that you exist and give them solid reasons to consider your services and products over others. When you opt for digital marketing, it helps you in the following ways:
- Expand your market reach
- Build a strong and long-term association with your customers/clients
- Better visibility
- Affordable services but higher revenue
Whether you are new to digital marketing or using it for years to promote your business, working with the right partner is a must to get improved ROI. You can choose to work with Digital Markitors for the following reasons:
- Our team is experienced enough to handle multiple projects across the domains
- All your digital marketing activities will be taken care of with minimal to no efforts from your end. Hence, you can focus more on other aspects of your business as our team will manage everything related to marketing for you
- We offer on-call-support along with regular reports so that you can review and measure results
- When you compare the cost of having a team and hiring a digital marketing agency, you will find a huge difference in terms of money and level of expertise
- Since your business and its online reputation is in safe hands, you will get peace of mind
Our digital marketing services include but not restricted to the following:
- Search Engine Optimization (SEO)
- Social Media Optimization (SMO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Pay-Per-Click Advertising (PPC)
- Content Marketing
- Affiliate Marketing
In digital marketing, brand awareness means creating a solid digital identity of your business for the targeted customers. It helps you build and spread information about your services/products and brand. This activity is considered more useful and result-driven when you launch a new product or introduce something new related to your brand.